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January 14, 2021

Review: Truly Lemonade Hard Seltzer

by Jeff Ellingson

Truly Lemonade Hard Seltzer was released January 2020.  In one year, the Truly Lemonade Mix pack has already become the third best selling hard seltzer SKU.  With Bud Light Seltzer Lemonade set to be released next week we thought it was time to review Truly Lemonade.  First we asked ourselves was Truly Lemonade the first Hard Seltzer Lemonade or the second reduced calorie Hard Lemonade?  Mike’s Lite Hard Lemonade was first released May 2011.  This is also not parent company Boston Beer Company’s first adult lemonade.  Their Twisted Tea division introduced Twisted Lemonade in 2014 to compete with Mikes Hard Lemonade.  In my opinion this was the first sub-category of Hard Seltzer.  Truly recently released Truly Iced Tea Hard Seltzer.  Each 12 can variety pack of Truly Lemonade Hard Seltzer has 3 cans each of Original Lemonade, Black Cherry Lemonade, Mango Lemonade, and Strawberry Lemonade.  Truly Lemonade is produced with an alcohol base made from cane sugar, filtered carbonated water, natural flavors, citric acid, lemon juice concentrate, cane sugar and Stevia.Truly Original Lemonade Hard Seltzer

It pour to a cloudy lemonade color.  The aroma is fresh sliced lemon with a subtle cream backing.  The sweet tart lemonade entry builds to a tart lemon peak.  It fades with sweet and tart lemon cream pie taste and finishes with stevia softened lemon juice.

Grade: A-

Truly Black Cherry Lemonade Hard Seltzer

The aroma is Maraschino cherry with a tart lemonade backing.  The sweet maraschino cherry entry is joined by tart fresh squeezed lemonade.  It builds to a sweet and tart black cherry lemonade peak fading with black cherry soda flavor, leaving tart cherry, dairy cream, and lemon sorbet taste.

Grade: A-

Truly Strawberry Lemonade Hard Seltzer

The aroma is fresh picked strawberry and sliced lemon.  The sweet stevia dipped strawberry entry builds to a tart strawberry rhubarb peak.  It fades with strawberry lemonade.  The finish is tart with lemon juice, stevia, strawberry, and cream taste.

Grade: A-

Truly Mango Lemonade Hard Seltzer

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Grade: B+

Made by Boston Beer Company

5% Alcohol

100 Calories

1 G Sugar

3 Carbs

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