Review: Proper Twelve Irish Apple
Proper Twelve Irish Apple was just released. This is not the first apple flavored Irish whiskey. Paddy Devils Apple, a cinnamon apple flavored Irish whiskey, and Mickey Finn Irish Apple were both launched several years ago. Flavored whiskey and Irish Whiskey are two of the fastest growing spirit segments. Jameson has had success with the release of Jameson Cold Brew, and Jameson Orange, and Crown Royal Regal Apple is the worlds second best selling flavored whiskey, only trailing Fireball in yearly depletions. Irish Apple joins the original Proper Twelve Irish Whiskey which launched September 2018 and is already the fourth best selling Irish Whiskey. Connor McGregor worked with Distiller and Master Blender David Elder at The Old Bushmills Distillery in creating Proper Twelve. Connor sampled 100 blends before deciding on the final product. Three years after launching Proper Twelve, Connor and his business partners sold the majority stake to Proximo Spirits for $600 million. Proximo already controlled 49%. Not a bad return on investment. Proper Twelve is made with a sweet Irish grain spirit blended with single malt Irish Whiskey. It is triple distilled and reduced to proof with fresh spring water. Proper Twelve Irish Apple is made with the Proper Twelve whiskey base and natural apple flavors. For every bottle sold a donation is made to first responders around the world. The nose leads with juicy apple. Additional time brings out vanilla, honey, cinnamon spice, caramel, and oak. The vanilla and honey entry is joined by sweet cinnamon apple, building to a baked apple peak. It fades with caramel apple, milk chocolate, and smooth whiskey flavor, finishing with malt, honey, and spicy cinnamon apple taste.
Made in Ireland
35% Alcohol
Score: 93
Award: Gold Medal