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May 30, 2020

Review: High Noon Sun Sips Variety Pack

by Jeff Ellingson

High Noon Sun Sips is a line of canned Vodka and Soda that was launched by E&J Gallo in 2019.  They had previously produced a straight vodka and a couple of fruit juice infused vodka’s under the High Noon label.  So what is High Noon Sun Sips a canned cocktail or a hard seltzer.  I would call it a canned cocktail but Hard Seltzer sales grew 226% last year.  Canned cocktails only grew 83%.  The E&J Marketing Department decided to go with Hard Seltzer.  High Noon currently produces six flavors, four are featured in their variety pack.  Those four include Grapefruit, Pineapple, Black Cherry, and Watermelon.  Lime and Peach are sold in their own six packs.  High Noon starts with a 5 times distilled vodka made from Midwest grown corn.  Real juice, sparkling water, and natural flavors are blended.  Each 12 oz. can weighs in at 100 calories with 4.5% alcohol.

High Noon Grapefruit: The aroma is a fresh peeled grapefruit.  The bright grapefruit entry builds to a tart grapefruit peak.  The creamy fade pairs sweet corn and juicy grapefruit.  The finish leaves grapefruit zest and corn vodka taste.  While not significant, there is more of an alcohol feel to this than a typical hard seltzer.

Grade: A-

High Noon Pineapple: The aroma is sliced pineapple.  The sweet pineapple entry is joined by apple building to a tropical pineapple orange peak.  It fades with creamy sweet corn and frothy pineapple, leaving tangy pineapple, orange zest and subtle vodka taste.

Grade: B+

High Noon Black Cherry: It pours to a cherry juice influenced peach color.  The aroma is sour black cherry and sweet corn.  The sweet dried cherry entry builds to a tart and juicy cherry peak.  It fades with sour cherry and foamy soda water and finishes with tangy cherry, and subtle corn vodka, leaving Regal Crown sour cherry candy taste.

Grade: B+

High Noon Watermelon: The aroma is Jolly Rancher Watermelon.  The sweet lightly salted watermelon entry is joined by red apple, strawberry, and vanilla butter cream.  It fades with watermelon and a squeeze of lime, and finishes with lime peel, and watermelon leaving soft corn vodka taste.

Grade: B

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