Review: Bud Light Seltzer Hard Soda

Bud Light Seltzer Hard Soda will be released early January 2022.  I was able to get my hands on a 12 pack a little early.  Hard Soda seems like something our parents drank when they were younger, but the truth is the Hard Soda product category only goes back to 2012 when Tim Kovac created Not Your Fathers Root Beer at his Small Town Brewery in Wauconda Illinois.  This is not the first Anheuser Busch produced hard soda.  A-B launched Best Damn Root Beer in 2015 and followed that up with Best Damn Cherry Cola, and Best Damn Cream Soda.  At one time hard soda was a big deal.  All of the big boys invested big bucks to develop and promote their hard soda brands.  Miller-Coors with Henrys Hard Soda, and Boston Beer Company with their Coney Island brand.  Seagrams and Mikes also made hard soda.  So what is different this time around?  For starters Best Damn Root Beer weighed in with 239 calories and 11 carbs.  The new Bud Light Seltzer Hard Soda tips the scales with 100 calories and only 2 carbs.  It is made from a cold fermented cane sugar alcohol base with natural flavors, malted rice, and sucralose.  Sucralose is better know as Splenda.  Bud Light Seltzer Hard Soda is sold in a 4 flavor 12 can variety pack.

Bud Light Seltzer Classic Cola:  The aroma leads with real cola.  The sweet cola entry has a flavor somewhere in between Coke Zero and Diet Coke.  As someone who drinks Diet Coke and Diet Pepsi instead of coffee each morning I find this is a little sweeter with a little more cola flavor.  By no means over sweet or syrupy.  With no alcohol taste or warmth Bud Light Seltzer Classic Cola could easily be confused by some as a straight on diet cola.

Grade: A

Bud Light Seltzer Orange Soda:  It pours to a bright orange color.  The aroma leads with both fresh orange and tangerine notes.  A subtle malted rice backing follows.  The sweet orange soda flavor bursts from the glass.  My first impression is this could use a little more carbonated water to soften the orange soda flavor intensity.  It fades with mild malted rice flavor and finishes with juicy orange taste.  If you made an orange soda with real orange juice I think it would taste like this.

Grade: B+

Bud Light Seltzer Cherry Cola:  The aroma leads with Maraschino cherry flavor.  The sweet cherry entry is joined by cola flavor building to a Haribo Cherry Coke gummy peak.  It fades with vanilla and finishes with Diet Cherry Coke taste.

Grade: A-

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Grade: B

The Bottom Line:  In reality Bud Light Seltzer Hard Soda is a reduced calorie hard soda.  A-B Marketing knows that will not sell.  What does sell well is Hard Seltzer.  That said Bud Light Seltzer Hard Soda is a tasty hard soda that weighs in with the same calorie count as a seltzer.  With the right support Bud Light Seltzer Hard Seltzer may do for Bud Light what Truly Lemonade Seltzer did for Truly.

5% Alcohol

100 Calories

2 Carbs

0 Sugar Grams