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Posts tagged ‘NBA owners tequila’

20
Sep

Review: Cincoro Blanco Tequila

Cincoro Blanco Tequila is one of four tequila expressions just released in limited distribution.  The plan is to roll them out nationally in 2020.  The others include a Reposado, Anejo, and Extra Anejo.  Cincoro comes from the Spanish words for five, cinco, and gold, oro.  The brand originated from a dinner in July 2016 attended by five friendly rivals attending an NBA owners meeting in New York.  They exchanged stories and discovered a shared love for tequila.  Those five included Charlotte Hornets owner Michael Jordan, Los Angeles Lakers owner Jeanie Buss, Milwaukee Bucks co-owner Wes Edens, and Boston Celtics co-owner Wyc Grousbeck and his then fiancée Emilia Fazzalari.  They soon decided to craft the finest tequila.  After sampling about 1000 different tequilas they selected a distillery, Destiladora del Valle de Tequila.  This distillery currently crafts almost 100 other tequilas including the previously reviewed Los Sundays, 21Seeds, Sparkle Donkey, Contigo, and El Padrino de Mi Tierra brands.  Cincoro Blanco is made from hand selected agave grown on private farms in the San Miquel el Alto region in the Highlands, and the El Arenal region in the Lowlands.  The agave is slow cooked separately in small batches in traditional clay ovens for 35 hours, fermented with a proprietary yeast, double distilled, and then artfully blended together.  Nike’s VP of Innovative Special Projects Mark Smith designed the bottles with five sides to reflect the five co-owners with a glass embossed agave on the bottom of the bottle,  The base tilts 23 degrees, in a subtle nod to Michael Jordon’s jersey number.  The crystal stopper is an inverted replica of the bottle. Read more »