Review: High Noon Lemon Vodka
High Noon Lemon Vodka was just released in Denver Colorado, Madison Wisconsin, and Charleston South Carolina. Test marketing in limited markets has been used for years in the food and beverage industry. Also released is High Noon Ruby Red Grapefruit, and the unflavored High Noon Vodka. The High Noon brand is owned by E&J Gallo, the makers of New Amsterdam Vodka. New Amsterdam Vodka was launched in 2011, and in its first year over one million cases were sold. New Amsterdam continues to be one of the fastest growing vodka brands in the US. High Noon is produced and bottled at the Holladay Distillery in Weston Missouri. This is the distillery that also produces 360 Vodka. High Noon Lemon Vodka is made with a vodka base made from Midwest grown corn. Real Lemon juice and natural flavors are added. As an indication of High Noon’s target market their website claims High Noon Lemon Vodka is made with Vodka, Lemons, Sunshine, Trips to the Beach, Sweet Shades, Big Waves, Fluffy Towels, and Light Breezes Perfect for Chuckin a Frisbee. Read more 
Review: High Noon Ruby Red Grapefruit Vodka
High Noon Ruby Red Grapefruit Vodka was just released along with a Lemon and an unflavored vodka. My first thought when I saw this bottle, and read the label that stated it was produced and bottled in Weston Missouri was, did 360 Vodka change it’s name? It is made at the Holladay Distillery operated by McCormick Distilling Company. This is the same distillery that makes the 360 brand of vodka, but High Noon is the newest member in the growing line of spirits under the E&J Gallo umbrella. The others include New Amsterdam Vodka and Gin, Camarena Tequila, Rum Haven Coconut Rum, E&J Brandy, and Shellback Rum. High Noon is currently only available in Denver, Charleston, and Madison Wisconsin. High Noon Ruby Red Grapefruit starts with their unflavored vodka base made from hand selected Midwest corn. Natural flavor including real fruit juice is added. No artificial flavors, preserves or corn syrup are added before bottling at 70 proof. Read more